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Action Sports

The action sports sector includes both products and services that facilitate participation in sports and an active lifestyle. For example, the 78 Corridor is home to some of the world’s best known golf companies – TaylorMade, Callaway Golf and Cobra Golf. It also has a range of enterprises that provide specialized business services to these companies, as well as businesses that focus on training and coaching, facilities and event planning. Action sports manufacturing alone employs more than 4,000 people in the region. Overall, 32,407 jobs are dependent on the broader sports and active lifestyle industry.

Industry highlights:

  • The region is a valuable testing ground for developing sports related products and services due to diverse natural assets, including beaches, mountains and deserts.
  • Entrepreneurship and startup activity have spurred the growth of the sector in the last five years.
  • The industry accounted for 1.3 percent of San Diego’s 2013 economy and is equivalent to hosting four Super Bowls every year.

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