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Life in
San Marcos
Population: 92,910
North County’s Education Hub

Overview

San Marcos is the smallest of the five 78 Corridor cities, with a population of 92,910. It is the location of the Corridor’s only public university – California State University San Marcos. Because of this, San Marcos has one of the highest concentrations of STEM degrees. Of those holding a Bachelor’s degree, more than 45 percent have their first degree in a science, technology, engineering, or mathematics field of study.

San Marcos has strong craft beer, manufacturing and information & communications technology economies. The birthplace of San Diego’s most iconic craft beer company, Stone Brewing Co., San Marcos is home to numerous other established and new breweries. With ample amount of industrial and commercial real estate available, it is an entrepreneur’s dream home to launch a new company. The city is also home to one of the corridor’s strongest entrepreneurial ecosystems, housing the SoCal Entrepreneurial Ecosystems Development organization.

The city also boasts a strong manufacturing economy, home to some of the region’s most internationally engaged businesses. Hunter Industries, a manufacturer of irrigation equipment, sells its products around the world – chief among these is supplying Buckingham Palace with its sprinkler system.



Main Industries



Higher Education

Manufacturing

Information & Communications Technology

Specialty Food and Microbreweries

San Marcos Highlights

  • San Marcos has the second highest percentage of its residents holding a Bachelor’s degree or higher, with more than 20 percent.
  • San Marcos also boasts the second largest percentage of its population as foreign born citizens, making it one of the most diverse cities along the 78 Corridor.

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