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Just say no to winter.

In 2018, the San Diego region saw nearly 84,000 unique job postings for STEM-related occupations (EMSI, Job Posting Analytics). While tech heavyweights such as Thermo Fisher, Viasat, and GoPro all cite talent as a major reason for their local presence, the region must continuously strive to attract, retain, and develop skilled workers to remain competitive.

As part of San Diego: Life. Changing., San Diego Regional EDC has launched the ‘Just Say No to Winter’ campaign. The campaign targets three markets – Boston, Chicago, and New York – in the throes of winter via video, subway (Boston T), and social media advertising.

In an attempt to bring top-tier STEM talent to San Diego to fill open positions at the region’s many tech and life sciences companies, the campaign juxtaposes San Diego County’s (nearly) year-round sunshine with the harsh winters in markets across the country, while also communicating the focus on the mission-driven companies that call this place home. More at justsaynotowinter.com.

Just Say No To Winter. from San Diego on Vimeo.

EDC is running the campaign in coordination with its Inclusive Growth initiative, which seeks to find employer-driven strategies to build a stronger local talent pipeline, help small businesses compete and address affordability issues in San Diego.

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