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The Collaborative Culture of North County

Innovate78 supports the business ecosystem of the 78 Corridor by further elevating the region’s reputation and assisting businesses as they evolve. The partnership between Carlsbad, Escondido, Oceanside, San Marcos and Vista helps businesses prosper in place for the betterment of all who work and reside here.  The multi-city partnership furthers innovation with a shared vision to boost economic prosperity.


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"Many people are relocating to this area to live closer to work. Every day we meet families that are new to Escondido and North County who are looking for opportunities to learn and play as a family."

Javier Guerrero Executive Director, San Diego Children’s Discovery Museum

"We've seen an incredible amount of innovation and entrepreneurship in the area. From the many microbreweries in the area, to advanced manufacturing companies, to new technology startups...we see the potential for significant sustained growth."

Dan Hendricks Owner, Open Source Maker Labs

"Vista, the 78 Corridor and San Diego’s North County provide the infrastructure and an abundance of qualified talent for our company.  The support of the local governmental agencies has enabled us to grow our business."

David S. Shiffman Director-Human Resources & Administration

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