Economics

Economic indicators track the health and viability of the 78 Corridor economy and direction of employment.

Job Growth

5.1

Source: Lightcast, 2023
Employment

292722

USA: 148,831,164
California: 17,786,447
San Diego County: 1,495,818

Source: Lightcast, 2023
Unemployment

3.4

USA: 3.6%
California: 4.5%
San Diego County: 3.3%

Source: Local Area Unemployment Statistics
# of Inc. 5000 Companies

16

USA: 5,000
California: 475
San Diego County: 69

Source: Inc. 5000 List, 2023

Quality of Life

Quality of life indicators demonstrate the ability to find enjoyment and fulfillment living along the 78 Corridor.

Mean Travel Time to Work (in minutes)

26.9

USA: 25.6
California: 27.6
San Diego County: 24.4

Source: ACS, 2021
Median Household Income

91,409

USA: $69,717
California: $84,907
San Diego County: $91,003

Source: ACS, 2021
# of Breweries

56

USA: 8,764
California: 1100
San Diego County: 150

Source: San Diego Brewers Guild, 2023
# of Golf Courses

19

Source: San Diego Tourism Authority, 2021

Demographics

Demographic indicators highlight the diversity of the 78 Corridor’s population and show growth over time.

Foreign-Born Population

21.4

USA: 13.7%
California: 26.7%
San Diego County: 22.4%

Source: ACS, 2021
Median Age

38.8

USA: 38.8
California: 37.6
San Diego County: 36.9

Source: ACS, 2021
Population

632,535

Source: ACS, 2021

Talent

Talent indicators show the ability for a company to source a quality, educated, and skilled workforce at all levels, throughout the 78 Corridor.

College Grads W/ Stem Degrees

47.3

Source: ACS, 2021
Population W/ Bachelor’s Degree or Higher

39.1

USA: 35.0%
California: 36.2%
San Diego County: 42%

Source: ACS, 2021
Population W/ PH.D. or Higher

1.4

USA: 1.5%
California: 1.6%
San Diego County: 2.1%

Source: ACS, 2020
Population W/ Advanced Degree or Higher

15.7

USA: 13.8%
California: 14%
San Diego County: 16.4%

Source: ACS, 2021

Real Estate

Real estate indicators track the affordability of the 78 Corridor and ability of workforce to live along the corridor.

Avg. Home Price Change

23.3

USA: +20.6%
California: +21.2%
San Diego County: +26.2%

Source: Zillow, May 2021-May 2022
Median Gross Rent

1903

USA: $1,163
California: $1,698
San Diego County: $1,842

Source: ACS, 2021
Average Home Price

919,765

Source: Zillow, April 2023

Housing Prices

Below is the average price of a house the five cities as of August 2020.

Carlsbad

1.4

Source: Zillow, April 2023
Escondido

778

Source: Zillow, April 2023
Oceanside

787

Source: Zillow, April 2023
San Marcos

878

Source: Zillow, April 2023
Vista

793

Source: Zillow, April 2023