Economics

Economic indicators track the health and viability of the 78 Corridor economy and direction of employment.

Job Growth

2.4

Source: EMSI; 2020-2021
Employment

295100

USA: 158,458,000
California: 18,198,100
San Diego County: 1,540,000

Source: Local Area Unemployment Statistics; California Employment Department; Bureau of Labor Stats, March 2022
Unemployment

3.4

USA: 3.6%
California: 4.8%
San Diego County: 3.4%

Source: Local Area Unemployment Statistics; California Employment Development Department ; Bureau of Labor Statistics
# of Inc. 5000 Companies

20

USA: 5,000
California: 487
San Diego County: 84

Source: Inc. 5000 List, 2021

Quality of Life

Quality of life indicators demonstrate the ability to find enjoyment and fulfillment living along the 78 Corridor.

Mean Travel Time to Work (in minutes)

30.1

USA: 27.6
California: 30.7
San Diego County: 27.2

Source: ACS, 2019
Median Household Income

82958

USA: $65,712
California: $80,440
San Diego County: $83,985

Source: ACS, 2019
# of Breweries

54

USA: 8,764
California: 1100
San Diego County: 157

Source: San Diego Tourism Authority; California Craft Brewers Association; Brewers Association, 2021
# of Golf Courses

21

Source: San Diego Tourism Authority, 2021

Demographics

Demographic indicators highlight the diversity of the 78 Corridor’s population and show growth over time.

Aged 20–34

19.6

Source: ACS, 2020
Foreign-Born Population

22.4

USA: 13.5%
California: 26.6%
San Diego County: 23.3%

Source: ACS, 2020
Median Age

36.6

USA: 38.2
California: 36.7
San Diego County: 39.4

Source: ACS, 2020
Population

633,066

Source: CA Department of Finance, 2020

Talent

Talent indicators show the ability for a company to source a quality, educated, and skilled workforce at all levels, throughout the 78 Corridor.

College Grads W/ Stem Degrees

48

Source: ACS, 2020
Population W/ Bachelor’s Degree or Higher

35.1

USA: 32.0%
California: 34.7%
San Diego County: 39.4%

Source: ACS, 2020
Population W/ PH.D. or Higher

1.4

USA: 1.5%
California: 1.6%
San Diego County: 2.1%

Source: ACS, 2020
Population W/ Advanced Degree or Higher

12.5

USA: 12.7%
California: 13.1%
San Diego County: 15.3%

Source: ACS, 2020

Real Estate

Real estate indicators track the affordability of the 78 Corridor and ability of workforce to live along the corridor.

Avg. Home Price Change

23.3

USA: +20.6%
California: +21.2%
San Diego County: +26.2%

Source: Zillow, May 2021-May 2022
Median Gross Rent

1788

USA: $1,096
California: $1,586
San Diego County: $1,732

Source: ACS, 2020
Average Home Price

1009938

Source: Zillow, May 2022

Housing Prices

Below is the average price of a house the five cities as of August 2020.

Carlsbad

1.5

Source: Zillow, May 2022
Escondido

849

Source: Zillow, May 2022
Oceanside

872

Source: Zillow, May 2022
San Marcos

946

Source: Zillow, May 2022
Vista

870

Source: Zillow, May 2022