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Economics

Economic indicators track the health and viability of the 78 Corridor economy and direction of employment.

Job Growth

0.7

Source: EDD, 2018-2019
Employment

260700

USA: 140,914,000
California: 16,557,600
San Diego County: 1,371,300

Source: EDD, August 2020
Unemployment

9.66

USA: 8.5%
California: 11.6%
San Diego County: 9.9%

Source: EDD, August 2020
# of Inc. 5000 Companies

22

USA: 5,000
California: 681
San Diego County: 109

Source: Inc. 5000 List, 2020

Quality of Life

Quality of life indicators demonstrate the ability to find enjoyment and fulfillment living along the 78 Corridor.

Mean Travel Time to Work (in minutes)

30.1

USA: 27.6
California: 30.7
San Diego County: 27.2

Source: ACS, 2019
Median Household Income

82958

USA: $65,712
California: $80,440
San Diego County: $83,985

Source: ACS, 2019
# of Breweries

51

USA: 8,386
California: 1039
San Diego County: 151

Source: San Diego Tourism Authority; California Craft Brewers Association; Brewers Association
# of Golf Courses

21

Source: San Diego Tourism Authority

Demographics

Demographic indicators highlight the diversity of the 78 Corridor’s population and show growth over time.

Aged 18–34

22.4

USA: 23.1%
California: 24.6%
San Diego County: 26.5%

Source: ACS, 2019
Foreign-Born Population

22.5

USA: 13.7%
California: 26.9%
San Diego County: 23.3%

Source: ACS, 2017
Median Age

38.1

USA: 38.5
California: 37.0
San Diego County: 36.4

Source: ACS, 2019
Population

644943

Source: CA Department of Finance, 2020

Talent

Talent indicators show the ability for a company to source a quality, educated, and skilled workforce at all levels, throughout the 78 Corridor.

College Grads W/ Stem Degrees

37.8

Source: ACS, 2019
Population W/ Bachelor’s Degree or Higher

35.5

USA: 33.1%
California: 35.0%
San Diego County: 39.9%

Source: ACS, 2019
Population W/ PH.D. or Higher

1.4

USA: 12.8%
California: 13.1%
San Diego County: 15.4%

Source: ACS, 2019
Population W/ Advanced Degree or Higher

13

USA: 12.8%
California: 13.1%
San Diego County: 15.4%

Source: ACS, 2019

Real Estate

Real estate indicators track the affordability of the 78 Corridor and ability of workforce to live along the corridor.

Avg. Home Price Change

5.5

USA: +5.1%
California: +5.5%
San Diego County: +5.9%

Source: Zillow, Aug 2019 – Aug 2020
Median Gross Rent

1747

USA: $1,097
California: $1,614
San Diego County: $1,758

Source: ACS, 2017
Industrial Vacancy Rate

5.6

San Diego County: 4.4%

Source: CBRE, Q4 2018
Average Home Price

634099

Source: Zillow, Aug 2020 and ACS, 2019

Housing Prices

Below is the average price of a house the five cities as of August 2020.

Carlsbad

928

Source: Zillow, August 2020
Escondido

571

Source: Zillow, August 2020
Oceanside

581

Source: Zillow, August 2020
San Marcos

630

Source: Zillow, August 2020
Vista

582

Source: Zillow, August 2020