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Economics

Economic indicators track the health and viability of the 78 Corridor economy and direction of employment.

Job Growth

5.8

Source: EDD, Aug 2020-Aug 2021
Employment

265,800

USA: 153,154,000
California: 17,551,147
San Diego County: 1,431,834

Source: EDD, Aug 2021 and BLS, Aug 2021
Unemployment

6.4

USA: 5.2%
California: 7.5%
San Diego County: 6.6%

Source: EDD, Aug 2021 and BLS, Aug 2021
# of Inc. 5000 Companies

20

USA: 5,000
California: 487
San Diego County: 84

Source: Inc. 5000 List, 2021

Quality of Life

Quality of life indicators demonstrate the ability to find enjoyment and fulfillment living along the 78 Corridor.

Mean Travel Time to Work (in minutes)

30.1

USA: 27.6
California: 30.7
San Diego County: 27.2

Source: ACS, 2019
Median Household Income

82958

USA: $65,712
California: $80,440
San Diego County: $83,985

Source: ACS, 2019
# of Breweries

54

USA: 8,764
California: 1100
San Diego County: 157

Source: San Diego Tourism Authority; California Craft Brewers Association; Brewers Association, 2021
# of Golf Courses

21

Source: San Diego Tourism Authority, 2021

Demographics

Demographic indicators highlight the diversity of the 78 Corridor’s population and show growth over time.

Aged 18–34

22.4

USA: 23.1%
California: 24.6%
San Diego County: 26.5%

Source: ACS, 2019
Foreign-Born Population

22.5

USA: 13.7%
California: 26.9%
San Diego County: 23.3%

Source: ACS, 2017
Median Age

38.1

USA: 38.5
California: 37.0
San Diego County: 36.4

Source: ACS, 2019
Population

633,066

Source: CA Department of Finance, 2020

Talent

Talent indicators show the ability for a company to source a quality, educated, and skilled workforce at all levels, throughout the 78 Corridor.

College Grads W/ Stem Degrees

37.8

Source: ACS, 2019
Population W/ Bachelor’s Degree or Higher

35.5

USA: 33.1%
California: 35.0%
San Diego County: 39.9%

Source: ACS, 2019
Population W/ PH.D. or Higher

1.4

USA: 12.8%
California: 13.1%
San Diego County: 15.4%

Source: ACS, 2019
Population W/ Advanced Degree or Higher

13

USA: 12.8%
California: 13.1%
San Diego County: 15.4%

Source: ACS, 2019

Real Estate

Real estate indicators track the affordability of the 78 Corridor and ability of workforce to live along the corridor.

Avg. Home Price Change

28.0

USA: +17.7%
California: +21.9%
San Diego County: +26.9%

Source: Zillow, Aug 2020-Aug 2021
Median Gross Rent

1747

USA: $1,097
California: $1,614
San Diego County: $1,758

Source: ACS, 2019
Industrial Vacancy Rate

6

San Diego County: 4.4%

Source: CBRE, Q4 2020
Average Home Price

840,344

Source: Zillow, Aug 2021

Housing Prices

Below is the average price of a house the five cities as of August 2020.

Carlsbad

1.2

Source: Zillow, August 2021
Escondido

722

Source: Zillow, August 2021
Oceanside

735

Source: Zillow, August 2021
San Marcos

796

Source: Zillow, August 2021
Vista

736

Source: Zillow, August 2021