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Life in
Population: 151,478
The City of Choice


The most inland of the five cities, Escondido’s economy is one of the most diversified. Industries such as healthcare, specialty food and beverage manufacturing, agriculture, professional services and precision manufacturing all call Escondido home. Retail sales are among the highest in San Diego County due to the presence of the Escondido Auto Park, as well as a regional mall, Westfield North County. From computers to craft beer, Escondido is rich in the entrepreneurial spirit that defines the San Diego region.

Escondido’s excellent access to the region’s talented workforce creates a vibrant ecosystem for professional, scientific and information-focused companies. John Paul the Great Catholic University, which opened its new campus in Downtown Escondido in 2013, is a visionary teaching institution dedicated to molding students into future innovators and creators, leaders and entrepreneurs. Escondido’s millennial population, residents 18 to 34 years of age, is the third highest of the 78 Corridor. 

Escondido is home to two of North County’s top tourism destinations: The world-famous San Diego Zoo Safari Park and Stone Brewing Company, America’s ninth-largest craft brewery.

Main Industries


Specialty Food & Beverage Manufacturing

Precision Manufacturing

Professional Services

Escondido Highlights

  • Palomar Medical Center, which opened its doors in the Escondido Research and Technology Center in 2012, is the centerpiece of the region’s healthcare system and is recognized as one of the most technologically advanced hospitals in the world.
  • Escondido is home to dozens of innovative companies and entrepreneurs, with one of the highest numbers of recorded patents per capita in the nation.

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