North County’s Tourism Industry: The road to recovery

North County’s tourism and hospitality sector remains a vital pillar of the economy. As we turn the pandemic corner and begin to safely reopen, investing in and supporting our tourism industry is critical to bolstering North County’s economic recovery and growth. 

Prior to the pandemic, the tourism industry was the second biggest employer in the San Diego region, generating about 200,000 jobs (San Diego Tourism Authority). These jobs allow workers to develop valuable skills that carry over into other industries, subsequently giving rise to employee growth and career advancement. Innovate78 proudly spotlights some of these open positions at local hotels, retailers, and food and beverage establishments in our weekly North County Jobs series. Click here, and follow us on social, to view open roles and submit jobs for inclusion.

With the perfect combination of vibrant local restaurants, attractions and hotels—from Oceanside’s Mountain Mike’s Pizza, Escondido’s Stone Brewing World Bistro & Gardens, Vista’s Prohibition Brewing Company, San Marcos’ North City or Carlsbad’s Legoland—North County’s tourism industry is on its way to recover its pre-pandemic economic state. Hotels in some parts of the county are already reporting between 82 and 92 percent occupancy on weekends (San Diego Tourism Authority). With the support of federal and local incentives such as California Dream Vacations and the safe reopening of our economy, visitation to our region will continue to grow. 

Hear from your City economic development leaders on their commitment to revitalizing our tourism industry:

Oceanside Marina Suites’ wedding venue

“With the recent opening of two new, world class beachfront resort properties, the Mission Pacific Hotel and the Seabird Resort, Oceanside’s tourism industry is stronger than ever. Despite the setbacks of the last year, Oceanside’s food, craft beer, wine and spirit scenes are flourishing, and we’re ready to welcome visitors who want to experience our truly “O’riginal” city.” —Michelle Geller, Economic Development Manager, City of Oceanside

City of Vista’s Moonlight Amphitheatre

“From our world-renowned craft food and beverage offerings, to the world-class Moonlight Amphitheater to an active and inviting downtown, Vista has something for everyone. Come visit the City of Makers and enjoy our perfect weather, while supporting these vital industries.” —Kevin Ham, Economic Development Director, City of Vista

Dixon Lake, Escondido

“Home to a vibrant downtown, world-class recreational opportunities, arts and museums to craft beer, wine and food, Escondido has something for everyone. We are committed to supporting the recovery of our tourism and hospitality industry.” —Joanna Axelrod, Deputy City Manager, City of Escondido

People’s desire for experiences and connections has not changed despite the isolation of COVID-19; if anything, it’s amplified the need for memory-making. 

With Summer knocking on our door, whether you’re a visitor or a staycationer: Consider a trip to a North County hotels such as The Cassara Carlsbad or The Lakehouse Hotel. Dine at a neighborhood restaurant like Mama Katz, and make plans to visit iconic staples such as The San Diego Zoo Safari Park, Legoland California, The Wave Waterpark, The Flower Fields at Carlsbad Ranch, Double Peak Park, one of our 51 breweries, 19 golf courses or miles of pristine coastline. 

Together, we can invest in our community and #buildbackbetter. 

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